Demo · Created for an artist
Created for Peezy.
A playable demo we built for Peezy — a first-person shooter that opens with a GTA-style cinematic. The car is the camera, the city is the stage, the music is the level design.
01:2103:14
We turn artist IP into shippable games across VR, Snapchat, UEFN, Roblox, and Steam. One studio, every surface where music fans actually live.
RaxPlay is a studio inside Game Changer Labs. We work with labels, artists and platforms to turn catalog IP into shippable games — characters, worlds, beat-sync, storefronts, live ops. Built across five engines, by one in-house team.
A playable demo we built for Peezy — a first-person shooter that opens with a GTA-style cinematic. The car is the camera, the city is the stage, the music is the level design.
UEFN.
Unreal Editor for Fortnite — our flagship publishing surface. 200M monthly players. Full Unreal Engine power inside a brand-friendly economy.
VR.
Vision Pro · Quest · native headsets. Spatial worlds, room-scale music.
Snap.
AR lenses · world-effect filters.
Roblox.
Core 9–24 · half buy in-game currency.
Steam.
120M MAU · the deepest-spending PC audience on earth.
A custom Fortnite Creative island built around ZupaNova × Phazehop. Launched with the Grammy-nominated anthem “ONE.” Concerts, fashion drops, retention loops that bring fans back.
Worlds built around artist IP — characters, levels, beat-sync hooks, storefronts, AR filters, VR scenes. Recent work for major-label IP including Justin Bieber, BMG roster, and Universal Music.
Collaboration with viral Chinese artist Kat-sama — a fully rigged virtual band that travelled across exhibitions in Europe and Asia. Touring stage rig, live render, retail tie-in.
$0B
Performance-based pricing, clear success metrics, full creative control. Catalog audit → vertical slice in ten weeks.