A concert that ships forever
ZupaWorld opens with a cinematic trailer — ZupaNova featuring Phazehop — then drops players into a custom Fortnite Creative island the moment the song ends. The stage doesn't tear down. The world keeps playing.
ZUPAWORLD
The mergence between
music & gaming.
Phazehop · Grammy-nominatedBurna Boy “Higher” · Best African Performance
ZUPAWORLDZupaNova × PhazehopONE — THE ANTHEMGRAMMY-NOMINATEDLAGOS LAUNCH · MMXXVFORTNITE CREATIVEMUSIC × GAMING
ZUPAWORLDZupaNova × PhazehopONE — THE ANTHEMGRAMMY-NOMINATEDLAGOS LAUNCH · MMXXVFORTNITE CREATIVEMUSIC × GAMING
Cinematic Open
The trailer that plays before the world unlocks. We treat it like a music video and a discovery hook at the same time.
The surface
These aren’t our numbers — they’re Fortnite’s. And that’s the point. ZupaWorld lives inside an audience that’s already there, already spending, with infrastructure already proven.
Fortnite · 01
0M MAU
Fortnite's monthly active user base — the audience we ship into
Fortnite · 02
$0B / yr
Annual Fortnite-user gaming spend we sit alongside
Fortnite · 03
$0M fund
Fortnite developer fund accessible to new creator-economy worlds
Fortnite · 04
Dec 2025
ZupaWorld launch — Game Changer Labs × E.L. Earl Entertainment
The act
The pop duo at the center of ZupaWorld — Roycel “Rawcel” Cooks (musician/songwriter for The Black Eyed Peas) and Davy Brown (producer, multi-instrumentalist). The hero anthem “ONE” is produced by Bolaji “Phazehop” Williams, Grammy-nominated for engineering Burna Boy’s “Higher” (Best African Performance). Executive produced by Eleanor Earl, founder/CEO of E.L. Earl Enterprises.
- 01Chart-topping singles “ZupaHot” and “Pop Pop”
- 02Global tours across 4 continents — collaborated with Black Eyed Peas, Fergie, Paul Gasol
- 031B+ viewers in Asia · collabs with BTS and Fall Out Boy
- 04Successful fashion line debuted at New York Fashion Week (Madison Square Garden)
- 05Producer Bolaji “Phazehop” Williams — Grammy-nominated for Burna Boy’s “Higher”
- 06Philanthropy work with AMBITION.org — empowering disadvantaged youth
ZupaNova × Phazehop · Vol. 001
Roadmap · Beyond gaming
Fortnite first.
The rest follows.
Once the in-game flywheel is spinning, ZupaWorld extends into the wider picture — a global concert tour with The Black Eyed Peas and Roc Nation’s Infinity Song, a haptic + VR “ZupaWorld Experience” built around cosplay and the ZupaBlaster, and a film/TV/music studio operating out of Los Angeles and Thailand. All four are on the roadmap; the present focus is the Fortnite build.
01 / Global Tour
Stage that travels
02 / Gaming
Flagship × RaxPlay
03 / Immersive
Reality crossover
04 / Studio
Film, TV, music, events
Scale
By building inside Fortnite, ZupaWorld inherits a proven backend, monetization stack, and 200M monthly active users already spending billions. We focus on the music experiences; Fortnite handles the infrastructure. From there the IP scales across mobile, cross-platform extensions, and in-experience monetization.
01
Mobile Tournaments & Sponsorships
Host mobile tournaments and sponsor e-sports teams to engage fans and enable promotions.
02
Leveraging Cross-Platform IP
ZupaWorld IP can extend across films, TV, toys, and games like Roblox. Our assets translate powerfully across media.
03
Built-In Mobile Access via Fortnite
Fortnite's massive mobile presence allows instant access to 200M+ users. We engage Gen Z/Alpha on devices they love.
04
New In-Game Monetization
In-experience ads, data analytics, in-game asset purchases, and branded partnerships open incremental revenue streams.
The build
Every visit signals to the discovery engine
Fortnite's Discover surface rewards retention. We designed ZupaWorld so the loop — trailer, portal, exploration, return — keeps players inside the world long enough to push the experience into recommendation feeds.
Concerts, fashion, and future drops
The world is wired for what's next: live concerts, fashion shows, brand activations. The music IP is the anchor; the island is the venue. Each drop compounds the audience that already showed up for the last one.
In-world
Lagos · MMXXV · LIVE
Launch event · Lagos, Nigeria
Built with TILÉ
A large-scale launch event positioning the anthem inside Lagos gaming, music, and youth culture. ZupaNova × Phazehop on the billboard, the Fortnite Creative build live for play, and a first-mover claim on Africa’s gaming-anthem moment — produced with E.L. Earl Enterprises, Royal Cell, Dreams Music Hall, and TILÉ Lagos.
City
Lagos · NG
Anthem
ONE
Drop
Dec MMXXV
Partner with us
Three ways to ride alongside the launch — brand placement, branded build, or full headline takeover. Numbers in dollars, outcomes in reach.
Tier · 01
Stage Light
$3K
Brand placement
- Logo placement on the welcome stage
- Brand drop inside one in-world quest
- Mention in the cinematic trailer credits
- Quarterly performance dashboard
Tier · 02
Spotlight
$10K
Branded experience
- Everything in Stage Light
- Custom branded mini-game inside ZupaWorld
- Featured slot in one episode of the show
- Co-branded social drop with ZupaNova
Tier · 03
Headliner
$20K
Stage takeover
- Everything in Spotlight
- Full stage takeover during a live concert
- Sponsorship lockup in the cinematic trailer
- Year-end campaign report + creative assets
Player instructions, the live island code, and a tap-to-copy entry flow — all on the access page.